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by Businessnews Publishing : Summary: The Long Tail: Review and Analysis of Anderson’s Book

ISBN : #2511048930 | Date : 2016-09-16

Description :

PDF-86a4e | The must-read summary of Chris Anderson’s book: “The Long Tail: Why the Future of Business is Selling Less of More”.This complete summary of the ideas from Chris Anderson’s book “The Long Tail” shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few unit… Summary: The Long Tail: Review and Analysis of Anderson’s Book


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by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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Celebrating Americas Pastimes Marketing Proceedings PDF 79bf65013

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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #3319266462 | Date : 2016-04-14

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PDF-a1e03 | This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they … Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Consumer Behavior Building Marketing International PDF Befe32b79

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by del hawkins : Consumer Behavior (building marketing strategy 10th International Edition)

ISBN : #0071106685 | Date : 2007-01-01

Description :

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Consumer Behavior (building marketing strategy 10th International Edition) by by del hawkins

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by Mogens Bjerre : Grocery E-commerce: Consumer Behaviour And Business Strategies

ISBN : #1845422988 | Date : 2005-10-05

Description :

PDF-77303 | This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the s… Grocery E-commerce: Consumer Behaviour And Business Strategies


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Brand Warriors PDF




: Brand Warriors

ISBN : #0006388922 | Date : 1998-10-01

Description :

PDF-7ffc0 | Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if th… Brand Warriors


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by Best &. Coney Hawkins : CONSUMER BEHAVIOR (Cram101 Textbook Outlines)

ISBN : #1428804579 | Date : 2006-10-01

Description :

PDF-c52ec | Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook…. CONSUMER BEHAVIOR (Cram101 Textbook Outlines)


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by Roy Meador : Guidelines for Preparing Proposals: A Manual on How to Organize Winning Proposals

ISBN : # | Date : 1986

Description :

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by Simone Besemer : Shopping-Center der Zukunft: Planung und Gestaltung (Forschungsgruppe Konsum und Verhalten) (German Edition)

ISBN : #3824482355 | Date : 2004-12-10

Description :

PDF-2dff9 | Simone Besemer untersucht, wie Shopping-Center der Zukunft unter Berücksichtigung strategischer Bestimmungskriterien geplant und verhaltenswirksam gestaltet werden können, damit sie den Bedürfnissen der Nutzer entsprechen…. Shopping-Center der Zukunft: Planung und Gestaltung (Forschungsgruppe Konsum und Verhalten) (German Edition)


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: Teaching Consumer Competences: A Strategy for Consumer Education

ISBN : #9289319550 | Date : 2009-12

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